The answer.... Marketing! Turbo Tax spends a lot of money year-round on marketing to make filing taxes with their software seem easy. As a seasoned Tax Professional you know that filing taxes is anything but easy. Rather, it can be a daunting task because each return represents an individual, or family, and their specific situation.
So how do you get people to file with you vs. Turbo Tax? Easy, beat Turbo Tax at their own game by marketing yourself year-round as a trusted source of information and someone that can empathize with each individual’s specific situation.
Turbo tax ask questions and based on your understanding and perspective it decides for you the outcome of its entries. This is AI deciding your tax outcome. A seasoned long time tax professional is always the best choice.