You’ll need to be decisive about spending... During periods of growth you’re going to spend money like crazy to survive, and you will have to constantly decide what to prioritize. Without the solid financial insights to guide you, your decisions will be based on feelings and assumptions rather than facts. Dangerous.
...Luckily, outsourced accounting gives you access to that guidance. What they couldn’t emphasize enough was the value they found from having the collective wisdom of an entire team of accounting experts on their side.
Experienced accountants have seen many businesses grow and scale. This means they can provide comparative and critical analysis and are familiar with what you should prepare for, how to make smarter spending choices, and which financing solutions will be the best fit for your business model.
It’s time to show outsiders (aka investors) they can depend on you: Even the wealthiest financiers are going to feel vulnerable when they invest in your company. At this point you may have shown your potential, which may be enough for them to believe in your idea. But they’ll still want to see you’re thinking ahead, anticipating obstacles that could stand in the way of your success and getting them a solid return.
This is why it is absolutely critical to plan, justify, and budget for each and every expense instead of spending reactively. And whether it’s hiring employees, sourcing vendors, or picking equipment, think at least six to twelve months ahead at all times and listening to experienced outside opinions.
Objective accounting keeps you honest inside and out: A great outsourced accountant understands the weight and longevity of your decisions. They aren’t going to let you go down a path without being realistic and reflective about your company’s performance. Just like you can’t bullshit your investors with vanity numbers, a good outsourced accountant will be there to help you evaluate and critique your strategy’s performance and advise on smart tweaks to make along the way.
Someone with outside perspective is also going to be able to flag things that are out of place, especially when it comes to your spending habits.
Remember: Being receptive to feedback is key for keeping your business focussed in the right direction.
If you think investors are the only ones who are going to care about this, you’re wrong. Your customers are also deeply invested in your financial know-how and will feel more enthusiastic about using your product or service if they know they can depend on you.
A personal fortune teller or crystal ball: If starting a business was predictable, everybody would be an entrepreneur. But every business is going to be a unique adventure, which unfortunately makes it virtually impossible to create the comprehensive guide to scaling safely. One thing that’s certain: If you’re inexperienced, your fiscal obligations and tax responsibilities will seem to appear out of nowhere.
An outsourced controller or CPA can anticipate your roadblocks and opportunities: With all that experience under their belts, they’ll seem to have an uncanny ability to predict potential issues you may have never even heard of or would be likely to overlook. This includes being one step ahead of your investor's potential questions and arming you with the information they’ll need to invest in you.
When it comes to planning ahead for the future, an outsourced accountant will know how to prepare for the things that no one can see coming. This is where their natural ability to “trim the fat” comes into play. Their critical eye will be looking for ways to keep costs down to what is absolutely essential. If you’re anything like our owner, you’ll see there’s a lot of power in being a frugal business owner and an outsourced accountant can help you see that light.
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